DUST & DRAPE

Overview

The Brief - Myra Bag

Western Aesthetic

Design a free spirited classic western aesthetic with emphasis on craftsmanship, movement and textural elements.

Our Approach

Dust & Drape

The design draws inspiration from the raw, untamed spirit of the Western culture — blending heritage motifs with a free-spirited charm. Soft suede leather was chosen to evoke warmth and authenticity, allowing the bag to drape naturally against the body. Fringes were added to create dynamic movement, while intricate Western-inspired embroidery adds a layer of artisanal storytelling. Every element—from antique hardware to buckle details — was carefully selected to reinforce the relaxed, rugged elegance of Western culture. The construction remains unstructured and fluid, celebrating effortlessness and individuality.

  • Trend & Competitor analysis

  • Mood board

  • Ideation/conceptulisation

  • Sketches & Renders

  • Feedback adaptation

  • Techpack

  • Construction guidance

  • Sampling guidance and review

Exploration

Line drawing of a handbag, shoulder bag, and crossbody bag, with annotations pointing to design details such as soft construction, western embroidery, embossed leather, fringe detail, metal hardware, and annotated components like the strap.

The Collection

Dust & Drape

A green suede handbag with western embroidered designs, tan accents, and long green fringe tassels hanging from the bottom.
Yellow and brown leather shoulder bag with decorative western stitching and embossed floral pattern.

Shoulder Bag

Shoulder Bag

A beige handbag with embroidered floral patterns, fringe details on the sides, and a handle with a cut-out design.

Crossbody Bag

A woman with dark hair and earrings sitting on a beige boat seat, wearing a white dress and a brown embroidered vest, with a yellow bag on her lap. She is on a boat moving through water, shown by the waves behind her.
A woman standing near a glass door holding a fringed, decorative tan handbag, dressed in a white lace dress, with sunlight coming through the door.
A young woman with blonde hair sitting on the trunk of a vintage car by a body of water during twilight, wearing a revealing ruffled pink top, shorts, and red cowboy boots, with a decorative bag beside her.
Person sitting on a boat's cushioned seat near water, wearing a brown embroidered vest, tan ankle boots, and carrying a decorative handbag with fringe details.