The Art of Understated Luxury

Overview

  • Trend & Competitor analysis

  • Mood board

  • Ideation/conceptulisation

  • Sketches & Renders

  • Feedback adaptation

  • Techpack

  • Mockup creation

The Brief - Aranyani

Signature Collection

The Signature Collection has to have understated luxury through symbolic design and fine craftsmanship, honoring vitality and timeless elegance.

Our Approach

The Art of Understated Luxury

For this Signature collection, we drew inspiration from the concept of the life force — a quiet yet powerful energy that reflects vitality, grace and inner strength. Our approach focused on translating this idea into symbolic elegance through sculpted forms and timeless minimalism. We worked closely with artisans to ensure every detail — from refined craftsmanship to custom hardware — echoes the essence of understated luxury.

Subtle brand signatures and thoughtfully chosen materials complete the collection, creating handbags that feel both personal and enduring.

Mood board of quiet luxury - The Signature Collection - Handbag design
  • Minimal Chic Aesthetic

  • Rich, Sophisticated Palette

  • Signature Hardware Focus

  • Detail-Oriented Craftsmanship

  • Classy & Structured Look

  • Textural Depth

Mood Board

The Collection

A white handbag with gold accents placed among tree roots and pinkish-black flowers.
A light blue handbag with a gold circular accent and a gold chain strap.
A black handbag with a gold circular emblem on the front, a short top handle, and a gold chain strap hanging from the side.

Aella Clutch

Lila Top Handle

Coral-colored handbag with gold circular clasp and chain strap, and top handle.
A black leather handbag with a large gold circular decorative clasp and a gold chain strap.

Aella Top Handle

Marquise Clutch

Kiko Top Handle

Myra Top Handle

Red handbag with a gold circular clasp and a gold chain strap
A stylish olive green handbag with a circular gold decorative element on the front and two top handles.
A black designer handbag with a gold clasp placed on a mossy log in a forest, surrounded by floating gold butterflies.
Red handbag with gold circular ornament resting against tree roots.
Two stylish handbags, one white and one red, displayed on small round tables. Both bags have gold hardware and a circular decorative element on the clasp.
A green handbag with a circular gold accent hangs over a stone and moss sculpture, with draped beige and white fabric in the background.
White handbag with gold accents hanging from a tree branch outdoors, with a blurred green background.