
The Art of Understated Luxury
Overview
Trend & Competitor analysis
Mood board
Ideation/conceptulisation
Sketches & Renders
Feedback adaptation
Techpack
Mockup creation
The Brief - Aranyani
Signature Collection
The Signature Collection has to have understated luxury through symbolic design and fine craftsmanship, honoring vitality and timeless elegance.
Our Approach
The Art of Understated Luxury
For this Signature collection, we drew inspiration from the concept of the life force — a quiet yet powerful energy that reflects vitality, grace and inner strength. Our approach focused on translating this idea into symbolic elegance through sculpted forms and timeless minimalism. We worked closely with artisans to ensure every detail — from refined craftsmanship to custom hardware — echoes the essence of understated luxury.
Subtle brand signatures and thoughtfully chosen materials complete the collection, creating handbags that feel both personal and enduring.
Minimal Chic Aesthetic
Rich, Sophisticated Palette
Signature Hardware Focus
Detail-Oriented Craftsmanship
Classy & Structured Look
Textural Depth
Mood Board
The Collection
Aella Clutch
Lila Top Handle
Aella Top Handle
Marquise Clutch
Kiko Top Handle
Myra Top Handle